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Our Work

lexington

Lexington Catering

Building brand excellence through people

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devere

DeVere hotels

Regenerating a multi-site business through its people

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westway

West Way Trust

Creating an award winning people strategy to increase employee engagement, retention and results

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devere

Valor

Digitising talent management to underpin culture and growth

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Byron

Byron

Supporting growth through aligning the people and business strategy

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iForce

iForce

Digitising talent management to underpin culture and growth

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Prezzo

Prezzo

Supporting growth through aligning the people and business strategy

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firmdale

Firmdale

Driving Business Improvements Through Culture, Leadership and Hr Technology

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Lexington Catering case study

Building brand excellence through people

The business

UK-wide, dual brand hotel group:

London based boutique

Contract caterer

50+

locations

Grew from start-up in 2002 to

£40m+

annual t/o

700+

employees

 

Sold to Groupe Elior in 2014 adding

£50m

to their balance sheet

The challenge

Culture

strong, positive, unshakeable core values and beliefs - embedded and ongoing

Brand

competitive advantage in a crowded market via unique identity and reputation

Talent

attract, engage, develop and retain the best to support growth

The Solution: Enabling and Talent Toolbox learning and development

Strong people focused brand

Clear values, firmly embedded

Digitised performance and sucession

Introduced by interactive digital comms hub

People stuff led and championed by CEO

Suite od development tools

The Results

Enviable brand underpinned by 'Lex DNA'

Strong, enduring culture (beyond sale)

Rapid growth

High profile in labour market

Numerous awards, EG IIP Gold, Sunday Times top 10/100

Robust internal talent pipeline

LTO far below industry average at less than 10%

Customer delight

Talent Toolbox allows us to recognise, harness and grow the talent we have within Lexington, as well as being able to identify and target those who have development needs. Talent Toolbox underpins everything we do within our people strategy, specifically playing a key role within our ‘Talent Strategy’ which aims to up-skill our top talent whilst utilising their skills and expertise to develop others (thus making the process self-sufficient and cost effective).”

Emma Langford - People Manager, Lexington Catering

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DeVere case study

Regenerating a multi-site business through its people

The business

UK-wide, dual brand hotel group:

33

locations

£200m

annual turnover

£60m

EBITDA

5000+

employees

 

HR team of

8

Newly rebranded in preparation for £250k sale investment in project

The challenge

Business performance

Grow the business, improve service and customer loyalty whilst increasing leadership capability

Engagement

Re-energise and enthuse the team via a people strategy which supports effective team dynamics, personal development and internal communications

Employer brand

Enhance the brand's reputation as a great place to work.

The Solution: Enabling and Talent Toolbox

Communicate and embed DeVere internal branding ‘V. Happy People’

Leaders and line-managers made responsible for supporting and driving employee engagement

Talent Toolbox implemented to digitise performance management and succession planning

Talent Toolbox enabled two-way comms via interactive digital hub

Internal brand and comms supported by dashboard technology

The Results

Sales revenue: Added to EBITDA (increasing sale price by £30m)

Accreditation: Improved profile in labour market and multi-award wins from Business Excellence Awards

Customer spending: Repeat bookings up by over 20% and increased customer spend by £15 per room per night

Savings: Recruitment savings of £400K and no tribunals saving £160K

Retention: 89% of top performers retained, increasing skilled employees that create high business impact

Labour turnover: down by 57%, Minimising recruitment costs and loss of talent and knowledge

Engagement: Employee engagement scores moved from 15% to 86%

Robust internal talent pipeline – 8 GM’s

What Purple Cubed offer, amongst all of the other great, business-focused things that they do, is a phenomenal way of measuring talent in our business. We can only grow as quickly as talent is available and therefore having a pulse on this situation makes it believable. Purple Cubed was the first call I made when I came here - the team are incredible. Talent Toolbox™ has transformed our organisation."

Robert Cook - previous CEO of DeVere Hotels and Village Urban Resorts

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Westway Trust case study

Creating an award winning people strategy to increase employee engagement, retention and results

The organisation

Registered charity

(pioneer social enterprise in UK)


Self-sustaining

Not-for-profit

organsiation

183

employees

enhancing land below A40

Westway, London

Working with the

Local community


Education and development; health, sports and fitness; arts and culture; events and entertainment; supporting local enterprise

The challenge

Culture

Unite teams to support and underpin ambitious 2030 vision to grow the organisation within a competitive market

Engagement

Involving and enthusing the team via a people strategy which supports personal development, effective team dynamics and internal communications

Leadership

Create leaders at all levels to ensure team feel valued and empowered with the tools, ‘know how’ and confidence to execute both plan and vision

Consultancy, development, enabled coaching

Defined, embedded and clear organisational values

Facilitation, tools and knowledge to enable social learning

Personal action planning for clarity, momentum and sustained organisational benefit

Metric outcomes from unique surveys demonstrating value added

Coaching programme implemented to support talent development

The Results

Accreditation: Received the prestigious Investors in People (IIP) Gold and the Mayor of London’s Healthy Workplace Charter

Leaders created at all levels, empowering the business from within and supporting employee engagement

Improved communications: Increased open communication, strong conflict management and improved team dynamics

Leadership pipeline: Future leaders identified and supported creating improved career prospects

Sucession planning: Engagement metrics outcomes improved business planning for internal promotions and talent performance

Learning & development: Improved clarity of development needs ensuring learning is relevant and has real impact

Coaching culture: Fostering independent two-way learning, creating stronger relationships within teams and...

Attrition: Down within one year, ensuring productive engaged employees

Health and wellbeing: Improvements evidenced by reduction of employee absenteeism - well below the national average

I would whole heartedly recommend Purple Cubed to any organisation looking to put people and engagement at the heart of what they do. They have supported us in achieving truly outstanding results, which has been clearly recognised by achieving the IIP Gold standard accreditation, achieved by only the top 1% of IIP accredited organisations.”

Estelle Burns - Director of Change, Westway Trust

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Valor case study

Digitising talent management to underpin culture and growth

The business

UK-wide, multi brand hotel group;


Dynamic

Hospitality management company

1700

employees UK-wide

Operating brands including Hilton, Crowne Plaza, Holiday Inn, Best Western Plus, Hotel Indigo and Ramada

The challenge

Business Growth

To grow the business rapidly, in line with the goal of developing the estate from 11-50 properties within five years

Leadership capabilities

Develop leaders at all levels to drive employee development

Empowerment

Support a high performance culture by identifying and harnessing talent, improving internal comms

The solution: enabling, Talent Toolbox digital hub

Clear values firmly embedded reinforcing the Valor culture

Talent Toolbox launched to digitise and facilitate internal comms, talent development and succession planning

Annual review process was simplified and aligned to the business goals supporting decision making and empowering people development

Employee surveys conducted to track progress

The Results

Accreditation: Moved up from bottom of IHG league table to #1

Earnings: EBITDA up by 20% and improved sales by 10%

Engaged people: Talent Toolbox™ technology becomes employee driven with over 250,000 hits

Labour tunover: Improved retention of talent with turnover well below the industry average at 25%

Enagement score: Survey and review completion doubled

Leadership pipeline: Increased knowledge and practice of leaderships (internal promotions up 267%)

Strong culture: Reflecting the values enabled smoother integration with new hotels leading to consistent service standards

Enhanced reputation: With new brands launching in the UK such as Marriott and AC

 

Investment: Secured due to improved confidence in Valor brand

Competitive advantage: High customer service standards from Valor people has become a point of difference

We’re delighted how our Talent Toolbox has enabled us to digitise our talent management approach and create a business communications hub where people regularly record coffee chats. It’s a key tool in helping us to engage our millennials.”

Moira Laird - HR Director

Lots of companies measure engagement, but we prioritise engagement as a precursor to sales. I know that if team engagement is strong and I can see it living and breathing in the business, it tells me our sales results in three months’ time will be equally as strong.”

Brian McCarthy - Managing Director

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Byron case study

Supporting growth through aligning the people and business strategy

The business

High street restaurant business


Moved from entrepreneur owned to

Private equity

1700

employees

Business has grown to

50+ restaurants

in 8 years

Ambitions to grow the estate whilst protecting and harnessing the culture that was loved by customers and Byronites alike

The challenge

Business growth

Grow the business rapidly, retaining the Byron culture and its people to deliver great customer service consistently

People analytics

Analyse key people data to support decision making and align the people strategy to the business plan supporting rapid growth goals

Engagement culture

Reduce labour turnover (62% for assistant managers, 30% for general managers), engage the operators and preserve integrity of Byron brand values

The solution: A bespoke engagement strategy Underpinned by technology

Series of focus groups across different levels and specialisms to uncover what engagement ‘looked like’ at Byron

Simple, clear ‘Talk to Tom’ (founder) survey introduced - launched three times per year

Creation of story boards and desired behaviours to underpin project

Strong, on brand communications plan implemented to embed true engagement and enthusiasm

Engagement became a key business metric and was celebrated at the annual ‘BEEFTA Awards’

The Results

Labour turnover: New starter labour turnover reduced from 45% to 25% in just one year

Leadership retention: Average GM tenure increased to 18 months (allowing business improvements)

Sucession: Future leaders and strong performers identified by comparing KPI data with performance vs potential grid

Business improvements: Proactive management of operational issues reducing commercial impact

People focus: Engagement metrics included in GM KPIs therefore improving focus on people

High performance culture: Managers’ key priority has become creating and supporting high performance teams

Competitive advantage: Byron’s people and high customer service standards has become a point of difference

Sucession planning: Engagement metrics and outcomes improved recruitment and business planning

Engagement score: With 95% survey completion and engagement outcomes became enabled

I feel like I’ve had gold-level service from Purple Cubed. Purple Cubed are very competitive on price and go the extra mile on service. They invest incredible efforts to help interpret our engagement results, analysing feedback to a high level and partner with us to produce high level outcomes reports and developing concepts.”

Mike Williams - People Director

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Prezzo case study

Business growth through people

The business

High growth, high street restaurant brand, great people and great food


250+

restaurants

4500

employees

Moved from founder owned to private equity backed

The challenge

Employee engagement

Engage and empower Prezzo people to improve productivity and retention. Need for robust, user-friendly performance management system

Leadership

Grow the estate, brand image and renew emphasis on delivering value through a focused approach to developing leadership capability

People analytics

Make employee engagement a key business metric, deliver clear analytics to inform business decisions and improvements

The solution: Expert employee engagement advice and technology to improve communication and performance

Key business messages clarified and clearly communicated

Talent Toolbox™ launched to facilitate ongoing reviews, comms and talent development

A series of engagement metrics were introduced, replacing traditional employee survey

Measurable behaviours linked to Prezzo culture introduced

Future leaders and relevant development plans identified

The Results

KPIs: People on the board agenda with consistent and measurable outcomes

Reviews: Completed – an increase from 20%

Sucession: Future leaders and strong performers identified by comparing KPI data with performance vs potential grid

People Focus: Engagement metrics included in GM KPIs therefore improving focus on people leaderships

Future proofing: Performance ratings system enabled a strong talent pipeline

Retention: Plus improvements in employee morale and empowerment

Analytics: Replaced expensive employee survey with more robust engagement delivering key metrics

Engaged people: Employee reviews became an employee driven exercise

Business improvements: Employees are empowered to drive change e.g. Prezzo customer experience

We piloted Talent Toolbox (TT) and once we saw the reporting capability, I knew it was exactly what we needed to bring the people strategy to life. We’ve now got an excellent grasp on sucession planning plus a clear understanding of our high potential people and risk of leaving. Our people have really engaged with TT with 90% performance review completion achieved in the first year. TT has enabled our managers to have quality conversations with their teams and the analytics have helped drive our people agenda forward as a business priority.”

Janene Pretorius - Previous People Director

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iForce case study

Digitising talent management to underpin culture and growth

The business


Over 20 years’ experience

in multi-channel retail logistics and supply chain management

750

employees UK-wide

Iconic clients

including John Lewis, Tesco, Screwfix, Aldi, Paperchase

The challenge

Leadership

Develop leadership capability to support iForce culture and improve employee morale, productivity and engagement

Culture

Support a high performance culture encompassing iForce values by improving internal communication and identifying and harnessing talent

Engagement

Overhaul existing review system (old and complex) and introduce new system driven by employees encompassing people analytics, comms, and talent management

The solution: Expert employee engagement advice & Talent Toolbox technology

Clear values firmly embedded reinforcing the iForce culture

Talent Toolbox digitised internal comms, talent development, succession planning and more

Annual review process was simplified and aligned to the business goals supporting decision making and empowering people development

Analytics to help identify future leaders, L&D needs, and manage risk of leaving

Talent Toolbox enabled two-way comms improving employee morale and engagement

The Results

Employer brand: Employee focused initiatives resulting in improved feedback and company ratings on Glassdoor and Indeed

Labour turnover: Reduced and well below industry average. Absenteeism at an all time low of 3%

Leadership pipeline: Increase in knowledge and practical skills contributing to 7% increase in management team progression

Engaged people: Over 90% completing annual reviews with clear development plans aligned to company values that are now firmly embedded

Awards: Received the prestigious Investors in People (IIP) Gold Standard. Shortlisted for the HR Excellence Awards

Brand image: Improved reputation and confidence resulting in iForce sale to a large international firm

Sucession planning: 60 % increase in internal promotions and further 100 future leaders in development delivering key metrics

Customer satisfation: High performance culture change has resulted in greater productivity and customer satisfaction scores

Purple Cubed is really responsive, we have really good conversations about how we can improve performance management. It’s great that we can work well together to review ‘what works well and doesn’t work well’ on the system. Purple Cubed is willing to take on board ideas. It’s a real partnership which is great.”

Claire Spiers - Talent and Development Business Partner

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Firmdale case study

Driving Business Improvements through culture, leadership and HR technology

The business

Luxury boutique hotel brand


10

Award-winning and Iconic Hotels in London and New York

Including Charlotte Street Hotel, Ham Yard Hotel, Dorset Square Hotel, Knightsbride Hotel and the Soho Hotel

1300

employees

The challenge

Perception of HR

Switch from reactive to proactive aligning the people strategy to business goals. Transform the people function exemplifying how HR can deliver unique value to the business

Leadership

Empower leaders through upskilling, tools and technology to support their ability to positively influence employee engagement, development, and retention

Digitisation

Implement cutting-edge technology delivering a seamless employee experience to drive performance, better communication and uncover valuable people insights

The solution: Expert employee engagement advice & Talent Toolbox technology

Further embed Firmdale culture so that people live and breathe the ‘Love What You Do’ culture and values

Improve two-way comms, performance development and goal-setting via Talent ToolboxTM

Learning directory to upskill knowledge, cultivate engagement and support career development

Introduce full reward and recognition programme

‘Bright Ideas’ and ‘Love What You Do’ Awards to promote employee ideas, reinforce company values and desired behaviours

The Results

Internal Comms & Feedback: Driven by Employees via Talent Toolbox, Social Media, Breakfast Clubs, and Employee Week

Talent Magnet: Stronger Employer Brand, Recruitment Through Values and Improved on-boarding Processes

Development: Access to Professional Development Increased by 81.5% Improving Knowledge, Skills and Employee Commitment

Leadership Capability: Leaders Identified With People Analytics and Developed Through Focusing on Leadership Behaviours and Business Projects

Retention & Succession: in One Year Retention Increased to 76% and Internal Promotions and Transfers Increased From 5% to 28.5%

Employee Empowerment: Completion Rate Increased From 15% to 80% Highlighting Employees Now Feel Empowered and Engaged to Drive Their Own Progress

Engagement Score: With Work/life Balance, Personal Development, Communication and Leadership Scores Increasing

Awards: Best Employer Catey (2017), Caterer People Awards (2016), Hr in Hospitality Excellence in Employee Engagement Award (2016) and More

Purple Cubed helped us transform the people function by further embedding our culture, growing leadership capability and achieving real employee engagement. Their tech solution, Talent Toolbox (TT) underpins this by digitising internal comms, development and succession while also delivering critical people analytics. Purple Cubed have become true partners delivering expert advice, and going above and beyond to connect with our other tech provider to create a seamless employee experience. They are relentless in finding solutions to our challenges and have helped us deliver exceptional business improvements.”

Julia Murrell - Director of People and Development, Firmdale Hote

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