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Our Work


Lexington Catering

Building brand excellence through people

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DeVere hotels

Regenerating a multi-site business through its people

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West Way Trust

Creating an award winning people strategy to increase employee engagement, retention and results

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Digitising talent management to underpin culture and growth

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Lexington Catering case study

Building brand excellence through people

The business

UK-wide, dual brand hotel group:

London based boutique

Contract caterer



Grew from start-up in 2002 to


annual t/o




Sold to Groupe Elior in 2014 adding


to their balance sheet

The challenge


strong, positive, unshakeable core values and beliefs - embedded and ongoing


competitive advantage in a crowded market via unique identity and reputation


attract, engage, develop and retain the best to support growth

The Solution: Enabling & Talent Toolbox learning and development

Strong people focused brand

Clear values, firmly embedded

Digitised performance and succession

Introduced by interactive digital comms hub

People stuff led and championed by CEO

Suite od development tools

The Results

Enviable brand underpinned by 'Lex DNA'

Strong, enduring culture (beyond sale)

Rapid growth

High profile in labour market

Numerous awards, EG IIP Gold, Sunday Times top 10/100

Robust internal talent pipeline

LTO far below industry average at less than 10%

Customer delight

Talent Toolbox allows us to recognise, harness and grow the talent we have within Lexington, as well as being able to identify and target those who have development needs. Talent Toolbox underpins everything we do within our people strategy, specifically playing a key role within our ‘Talent Strategy’ which aims to up-skill our top talent whilst utilising their skills and expertise to develop others (thus making the process self-sufficient and cost effective).”

Emma Langford - People Manager, Lexington Catering

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DeVere case study

Regenerating a multi-site business through its people

The business

UK-wide, dual brand hotel group:




annual turnover






HR team of


Newly rebranded in preparation for sale investment in project: £250K

The challenge


business performance, service and customer loyalty


and engage teams


reputation as a great place to work

The Solution: Enabling & Talent Toolbox

New people brand 'V. Happy People'

Managers responsible for employee engagement

Digitised performance and succession

Introduced by interactive digital comms hub

Went public with internal comms hub

The Results

Added £3m to EBITDA (increasing sale price by £30m)

Increased customer spend by £15 per room night

Repeat booking up by over 20%

Recruitment savings of £400k

No tribunals, saving £160k

89% of top performers retained

Labour turnover down by 57%

Employee engagement scores moved from 15% to 86%


Robust interal talent pipeline - 8GMS from within

Improved profile in labour market (numerous award wins)

What Purple Cubed offer, amongst all of the other great, business-focused things that they do, is a phenomenal way of measuring talent in our business. We can only grow as quickly as talent is available and therefore having a pulse on this situation makes it believable. Purple Cubed was the first call I made when I came here - the team are incredible. Talent Toolbox™ has transformed our organisation."

Robert Cook - previous CEO of DeVere Hotels and Village Urban Resorts

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Westway Trust case study

Creating an award winning people strategy to increase employee engagement, retention and results

The organisation

Registered charity

(pioneer social enterprise in UK)






enhancing land below A40

Westway, London

Working with the

Local community

Education and development; health, sports and fitness; arts and culture; events and entertainment; supporting local enterprise

The challenge


unite teams to support and underpin ambitious 2030 vision to grow the organisation within a competitive market


involving and enthusing the team via a people strategy which supports personal development, effective team dynamics and internal communications


create leaders at all levels to ensure team feel valued’ and empowered with the tools, ‘know how’ and confidence to execute both plan and vision

Consultancy, development, enabled coaching

Defined, embedded and clear organisational values

Facilitation, tools and knowledge to enable social learning

Personal action planning for clarity, momentum and sustained organisational benefit

Metrics for demonstrating value

Implemented coaching programme

The Results

Investors in people(IIP) gold in summer 2015

Coaching culture - impacting comms and team dynamics

Less silo working - open dialogue and conflict management

Employee engagement - attrition down 8% within one year

Accreditation from mayor of London's healthy workplace charter

Reduced sickness days - well below national average

improved clarity of development needs

Improved career prospects


Improved leadership cabability - 11% increase based on employee feedback

Internal promotions and increased confidence

I would whole heartedly recommend Purple Cubed to any organisation looking to put people and engagement at the heart of what they do. They have supported us in achieving truly outstanding results, which has been clearly recognised by achieving the IIP Gold standard accreditation, achieved by only the top 1% of IIP accredited organisations.”

Estelle Burns - Director of Change, Westway Trust

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Valor case study

Digitising talent management to underpin culture and growth

The business

UK-wide, multi brand hotel group;

(pioneer social enterprise in UK)


Hospitality management company


employees UK-wide

Operating brands including Hilton, Crowne Plaza, Holiday Inn, Bes Western Plus, Hotel Indigo and Ramada

The challenge


to develop estate from 11 to 50 properties within 5 years


improve morale, engagement and capability


identify and harness talent, improve internal comms

The solution: enabling, Talent Toolbox digital hub

Clear values, firmly embedded

Interactive Digital comms hub

Digitised performance and succession

Employee surveys to track progress

Regular reviews and 'coffee chats'

The Results

Moved up from bottom of IHG league table to #1

Improves sales by 10%, EBITDA up by 20%

Replacing intranet with Talent Toolbox increased traffic

Reduced labour turnover to 25% - well below national average

Survey and review completion doubled

Improved leadership pipeline (internal promotions up 267%)

Better integraition for new hotels - faster results

Enhanced reputation - now launching the first AC by Marriot into UK


Improved confidence securing additional £40m investment

Improved customer satisfaction scores

We’re delighted how our Talent Toolbox has enabled us to digitise our talent management approach and create a business communications hub where people regularly record coffee chats. It’s a key tool in helping us to engage our millennials.”

Moira Laird - HR Director

Lots of companies measure engagement, but we prioritise engagement as a precursor to sales. I know that if team engagement is strong and I can see it living and breathing in the business, it tells me our sales results in three months’ time will be equally as strong.”

Brian McCarthy - Managing Director

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