Monday March 13, 2017
Panel Spotlight: Amy Sawbridge, Brand Director & Head of Virgin People Experience, Virgin Management
We are delighted to have Amy Sawbridge from Virgin Management as a speaker for our next Purple Cubed business breakfast. Amy leads the People Experience team at Virgin Group. She works closely with the People teams in all of the Virgin companies across the globe, which collectively employ over 71,000 people. The People Experience team are part of Virgin Group’s Brand team and work hand in glove with the Group’s investment team, reflecting the vital role that Virgin people play in the overall Virgin brand experience.
The team ensures that Virgin is changing business for good through its culture, and continues to be a world leading employer.
During her time at Virgin Group, Amy has defined Virgin’s employer brand; built a powerful collective of Virgin People experts; led a global project to define the ‘essence’ of great Virgin leadership; transformed multiple regionalised, generic employee discount schemes into one strategic global asset to engage, reward and enable the Virgin employee community; as well as supporting M&A activity to ensure new companies embrace the Virgin way.
Previously Amy worked for Virgin Media where she was Senior Strategic Business Partner for the product, commercial, brand and marketing teams. She also worked as part of the Talent team to develop their talent management framework and leadership development initiatives. Prior to her Virgin career, Amy worked in the not-for-profit sector.
Purple Cubed Breakfast Club Presents: The HR Revolutionaries
We bring together some of the leading lights of UK HR to debate how to create a transformational people strategy that nurtures true employee engagement and impacts the bottom line.