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: How to: Boost your Best Places to Work survey completions

How to: Boost your Best Places to Work survey completions


As January turns to February, we are edging ever closer to the closing date of The Caterer Best Places to Work in Hospitality (BPTW) awards. Designed to recognise the employment crème de la crème of our industry, these are the only awards where employees can tell us what they believe makes a great place to work, and then judge their employer against these individual criteria.

As the adage goes, you’ve got to be in it to win it, so if you’ve not yet entered fear not; there is still plenty of time to submit your entry, ensure your people complete their survey and hit that all important completion threshold which ensures the data is an accurate reflection of your approach to your people.

In case you need some help driving completion, we thought it would be useful to share our top 10 tips:

  1. Explain the ‘What’s in it for me?’: with an abundance of employee surveys, your people could feel as though it’s just another survey. BPTW, however, is the only survey which rates an employer based on what an individual employee believes makes a great place to work. Not a checklist designed by a consultant. This is their chance to tell you what specifically you need to change to keep them engaged.
  1. Do it on a smart-phone:  the survey has been specifically designed to be completed quickly (in just five minutes), is simple to understand and is fully mobile optimized. That means it can be done using their mobile on the bus on the way to work, or using a tablet during their lunchbreak.
  1. Make it easy for them to access: make available a tablet or computer at work which has your bespoke survey link set as the home page. Managers could also take one into their team briefs to encourage people to complete then and there.
  1. Leaders walk the talk: senior management play an important role in encouraging employees to offer their feedback, so it’s crucial that they are on-board, take the survey themselves and talk about it at every opportunity.
  1. PR it: promote it through all your usual internal communication channels such as meetings, posters and social updates. 2013 winner, De Vere Hotels and Village Urban Resorts, soared through the completion threshold by having it on the front screen of their intranet site.
  1. Act upon feedback: let your people know how the survey results will be used and what an award win would mean to them and the business. Once you obtain the results, make sure you pick some quick wins and implement them; enforcing that you are serious about being a world-class employer.
  1. Shhh: fear of comments being associated with employees is one of the main reasons why surveys aren’t completed. As the survey is carried out by Purple Cubed, we can offer a completely anonymous experience. Make sure your people know this.
  1. Reward them: Some entrants give their people extra time during their breaks to complete the survey. Others offer a prize draw incentive. One even shared a video of their CEO playing air guitar which could only be accessed once the employee had completed the survey!
  1. Be proud of your entry: set up an awards space where you can showcase any awards you currently hold and provide more information on the BPTW. Use this as an opportunity to obtain feedback from your people on why they like working for your business – after all, if you qualify for the Best Employer Catey you’ll need this information…
  2. If they aren’t completed, you don’t qualify: so make sure it’s not a waste of time and money by continually reminding your people that their surveys need completing! Use the BPTW system to check how well you’re doing and push those communications!

If you need any assistance at all with your BPTW entry, feel free to contact holly@purplecubed.com or call +44(0)207 836 6999. GOOD LUCK!

 This article originally features in The Caterer.

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