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Blog : Three great lessons for life…


Three great lessons for life…

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Jane Sunley, Purple Cubed CEO and author of bestselling title “It’s Never OK to Kiss The Interviewer”, shares three life lessons for any business situation.

This week I took part in a panel debate at the Festival of Marketing. (Where, incidentally, for the Q & A, they used a brilliant tool called sli.do, allowing the audience to submit questions digitally in real time, voting for the most popular; question crowdsourcing if you like.)

I’m always interested to hear the sort of things jobseekers worry about. Such as some of the high ranking questions from yesterday’s marketing audience:

  • How do I stand out from the rest?
  • How can I show I’m the right fit for a company?
  • Where should you focus your time and energy when preparing?

Themes frequently repeat from everyone from a 15 year old student to a 55 year old career changer. And not just during the selection process. Put simply, it boils down to three key things:

1. Knowing what you want in the first place:

Cultural alignment is a precious thing. It’s important to start with understanding your own wants, needs and preferences, your personal values if you like. Use the free tool here and then look for environments and roles that come close what you’re looking for (or at least put you a step towards it).

2. Doing your homework:

The ‘best’ who stand out from ‘the rest’ are those who have researched the company they’re applying to, tailor their approach and can demonstrate what a great fit they’d be. They relate their own skills experience and achievements to the role at hand, clearly illustrating what assets they could be.

3. Confidence:

Fidgety, negative, overly self-deprecating people are rarely first choice for the interviewer’s shortlist. Work on your self-belief and find ways to ‘sell yourself’. Come across as a great person to have around, someone who people will want to have as a colleague. Someone who knows what you’re doing and people could put their own confidence in.

And of course, the above is relevant for any business situation – not ‘just’ job seeking – good luck!

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