Friday July 27, 2012
Pre-internet, employer reputation wasn't a big priority - who would know that what the job advert or interviewer promised wasn't actually the reality? Now, potential recruits can uncover a vast amount of information about your business with a click of a button. They can ask social networks and internet forums what it's really like to work for you, and if the answer isn't the shiny veneer it was painted to be, they'll pass you by.
This is why significant importance must be placed on the employee value proposition, or as we call it, the "people promise". Covering everything from the employee's experience, the vision and values, through to leadership, culture and benefits; this promise ensures that what you say you are and do as an employer matches the reality.
This article originally appeared on Caterer and Hotelkeeper. To read in full click the below link,